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Lamps for General Lighting • Incandescent Lamps • Halogen • lamps Compact Fluorescent Lamps • Energy saving lamps • High Intensity Discharge (HID) Lamps • |
| Employees : |
40000 |
| Year established : |
1890 |
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Manufacturer |
 High fashion meets high-tech
High fashion meets high-tech
The department store Quartier 206 is presenting its new collection using innovative OSRAM lighting
The Berlin-based deluxe department store Quartier 206 has teamed up with OSRAM AG to infuse its display windows with special lighting, just in time for the autumn season.
The department store Quartier 206 is presenting its new collection using innovative OSRAM lighting The Berlin-based deluxe department store Quartier 206 has teamed up with OSRAM AG to infuse its display windows with special lighting, just in time for the autumn season. Located on the Friedrichstrasse, one of the top addresses in Berlin, organic light-emitting diodes (OLEDs for short) are being used to create an impressive setting for the sophisticated fashions at the store. The light technology of the future transforms glass panels into luminous surfaces which emit a warm, very soft lighting. This permits the creation of light installations unlike anything seen before. The installation could be visited until mid-November.
The use of the OLEDs at Quartier 206 demonstrates how these lights are being incorporated into ever more different forms and applications. Until now, OLED panels were used primarily by light designers and artists. “The installation at Quartier 206 is a taster of what we will see at many sites in the future,” says Dr. Christoph Gärditz, Manager of the OSRAM project. “OLEDs offer fascinating lighting solutions in a wide variety of different areas like design luminaires, accent lighting or office illumination”. Steffen Schmidt from local project partner LUMES Licht is also enthusiastic: “OLEDs are a new medium with a great deal of potential”.
The fashion label Marni takes center stage in the window display. The autumn/winter collection of this Italian company met with high acclaim within the industry. The typical Marni patterns are reduced to a minimum and the expressive colors are broken down. The collection features delicate dots and subtle patterns, dark wools and breath-taking leather. Christian Mau, the Creative Director of the Quartier 206 department store, is convinced: “OLEDs are ideal for our display window design. The light sources emit very little heat and are therefore much less harsh on the products. Delicate products such as perfumes can also be showcased in the window without any damage occurring”.
In technical terms, the OLEDs are based on semiconductors, like their sister technology LEDs. These semiconductors convert power into light. Semiconductor layers are applied to a base material – in this case, glass. These layers are only as thick as a hundredth of a human hair overall. When switched off, the panels look like simple white surfaces or mirrors but when switched on, they become luminous devices.
OSRAM AG (Munich, Germany) is a wholly-owned subsidiary of Siemens AG and one of the two leading light manufacturers in the world. In financial 2010 (ended September 30), it achieved revenue of 4.7 billion Euros. OSRAM is a high-tech company in the lighting sector and 70 percent of its revenue comes from energy efficient products. The company, which is very much internationally oriented, has around 40,000 employees worldwide, supplying customers in 150 countries from its 42 production sites in 16 countries (September 30, 2010). Additional information can be found in the internet at www.osram.com.
Lamps and lighting systems from OSRAM provide the basis for a beautiful view of things, ensure safety and comfort, allowing for the efficient use of resources. For more than 100 years, OSRAM has been "passionate about intelligent light". As a globally operating company, we also explicitly encourage socially and environmentally responsible policies around the world - as well as sponsoring art and culture at home and abroad.
Osram profile This global player has its headquarters in Munich and employs more than 41.000 people throughout the world. In the 2007 fiscal year (to the end of September) sales amounted to 4.7 billion euros. Osram is one of the two largest lighting manufacturers in the world and has 48 factories in 17 countries. Innovation, the motor for growth Outlay on research and development is more than 5% of sales. Today, Osram is a high-tech company in the lighting industry. Over the next few years Osram expects strongest growth in innovations. OSRAM generates around 60 per cent of sales from energy-efficient products. Light for every walk of life The highest sales are achieved by the General Lighting division. Osram is the world's number one supplier of automotive lamps and LED for vehicles. Osram is also one of the market leaders in the field of electronic control gear (ECG) for lamps. Business with optical semiconductors is growing rapidly and has taken on major strategic importance. The special display-optic lamp sector is also characterised by a high rate of innovation. 100 years of OSRAM The OSRAM brand name was registered way back in 1906 and is one of the oldest trade names still recognised throughout the world.On July 1, 1919 AEG, Siemens & Halske AG and Deutsche Gasglühlicht AG (Auer Gesellschaft) merged their light bulb production activities. Today, Siemens AG is the sole shareholder in Osram GmbH.
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